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OUTBACK APP
MOBILE AD
An ad tech company with an innovative new mobile advertising platform needed creative for one of their clients, Outback Steakhouse, who was launching a new app. The ad needed to target millenials, include several key features of the app, and utilize the platform’s “parallax” style experience.
As user scrolls up and ad begins to appear at the bottom of the screen, a steak knife simultaneously moves down from the top of the screen.
Knife sticks into steak and “wiggles” slightly back and forth for effect.
As user continues to scroll up, the bottom image and copy change to display different features of the app.
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